Interview with Bruno Hochstrasser
EVP Sales,
Soundcraft and Studer
September 2008

This year we celebrate Studer’s ‘60 Years of
Excellence’ and I think it’s a perfect time to look
back on the many eventful years. I am very fortunate
that I have been privileged to witness 38 years to
date of the glorious history of this company and as
a member of the Studer team working with great
individuals including Willi Studer himself.
From products running with vacuum tubes, then
transistors and now with very highly integrated
circuitry with high performance processors for
control and audio; it has been a very exciting
experience and all this happened in a relatively
short time span.
In the past most viewed us as a tape recorder
company, today we are re-born as a highly successful
digital mixing console, router and systems business
which is especially rewarding for all of us at Studer
and Harman International. May I direct my sincere
thanks to all those of you who have contributed to
this success, and who have supported and worked
with us for so many years.
Now we are looking forward to the next 60 years
of success and great relationships with you our
customers. I believe the future is bright and our
current and future products shall continue to
generate excitement and recognition in our industry.
We continue to invest heavily in research and
development which is focused on providing
system solutions as well as individual products.
At the recent IBC convention in Amsterdam
we demonstrated how we are protecting your
investment in our products by demonstrating I/O
sharing across all our current platforms, so, from
the very first VISTA and OnAir 3000 consoles
delivered you will soon be able to equip them with
this brilliant new feature-set adding even more value
to your current investment.
You can read more about this on our web
site and in the next issue of Swiss Sound. And
incidentally, we are proud to announce that for
this exciting new development, Studer received
the Star 2008 TV Technology award for Superior
Technology at the IBC 2008 show.
Coincidentally, I also turned 60 years of age this
year so have two good reasons to celebrate! For
me it is a year of change and I am happy to inform
you that operational responsibility for Studer
Switzerland has recently been handed over to a
younger hand, Jürgen Bopst, a great individual
who will continue to lead our company and I do
wish Jürgen and the team much success.
I shall concentrate on developing new markets
and on customer relations – an activity I
especially enjoy. I am looking forward to
visiting many of you in the near future and I am
grateful to all of you for the many years of great
co-operation and friendship.
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